The government wants residents to have fun by visiting attractions in the island.
But it needs help to make its plan work.
It is appealing to businesses in the tourism industry to offer free or cut-price tickets to their facilities over one weekend.
The initiative comes from Visit Isle of Man, the government body whose remit is similar to the old Tourist Board.
’On Your Doorstep – One Big Weekend 2020’ follows a similar event last year.
The purpose of the event, taking place over the weekend of March 14 and 15, is to showcase the activities and experiences available for residents to share with visiting friends and relatives.
Rob Callister MHK, the politician responsibility for Visit Isle of Man and motorsport, said: ’This is an excellent initiative for tourism businesses to kick start the 2020 peak visitor season for the Isle of Man and to hopefully once again inspire islanders to discover everything the Isle of Man has to offer on their doorstep.
’It is vital for the industry to work together to create an exceptional visitor experience.
’A key aspect of this is to garner support from our residents who will serve to promote our extraordinary island to their off-island friends and relatives. Visiting friends and relatives represented 32% of the Isle of Man’s total visitor numbers in 2018 and remains a key focus for Visit Isle of Man.’
He asked tourism businesses to contact the organisers to get involved.
Simon Read from The Venture Centre in Maughold said: ’We received a phenomenal response and uptake last year, selling all tickets to our taster archery sessions whilst receiving subsequent, future bookings from these visitors for our other activities including gorge walking, coasteering and abseiling.
’Not only was the event a fantastic platform for us to reach new audiences but it also provided an ideal opportunity for us to gear up for the upcoming tourist season, of which we believe we benefited greatly from positive word of mouth recommendations.
’It’s also an ideal opportunity for businesses to trial online booking if it’s not something already utilised as well as a platform for capturing visitor reviews and quality photography to be used in marketing campaigns.’
Interested businesses should contact Visit Isle of Man at firstname.lastname@example.org or call 686888.
Tickets and offers will be uploaded to www.visitisleofman.com later this month for residents to view, before applications for the available tickets open in February.